Jennie Expands Her Fashion Empire With First “adidas Originals by JENNIE” Collection

BLACKPINK’s Jennie is taking her relationship with adidas to a new level. The global sportswear brand has announced the first “adidas Originals by JENNIE” collaboration collection, with the line scheduled to launch worldwide on September 1.

The announcement marks a shift in Jennie’s role from brand ambassador to creative collaborator. She has represented adidas for several years, but the new collection gives her a more direct role in shaping the products and visual identity of the campaign.

The collection is built around the concept of “Functional Grace,” combining adidas’ performance-inspired heritage with Jennie’s fashion sensibility. Ballet serves as the central creative influence, but the collection takes the idea beyond traditional ballet aesthetics and into a more futuristic, surreal world.

That concept is reflected in the campaign imagery, which places Jennie in a cosmic environment under the theme “Cosmic Ballerina: Kinematics.” The visuals imagine ballet movements occurring in a weightless environment, connecting physical strength and freedom with the elegance traditionally associated with dance.

The collection itself includes a wide range of pieces. Among the highlights is the SUPERSTAR SQ BALLET, a reimagining of the classic adidas Superstar inspired by ballet pointe shoes. The design features a squared toe, ribbon details, premium leather and lambskin lining.

The clothing range includes redesigned track tops and pants, wrap skirts, knit cardigans, sheer pieces, leggings and fleece outerwear. Accessories such as leg warmers and cut-out socks complete the concept.

For Jennie, the collaboration represents another expansion of her influence beyond music.

The BLACKPINK star has increasingly developed a reputation as a fashion figure in her own right, working with major luxury and lifestyle brands while building her solo music career.

Her ability to move between K-pop, fashion and global entertainment has made her one of the most commercially recognizable Korean artists worldwide.

The new collection will be available beginning September 1 through selected adidas stores, the CONFIRMED app, adidas.com/JENNIE and selected retailers.

With Jennie involved in both the creative direction and campaign presentation, the collection is likely to become another major moment in her growing fashion portfolio