MEOVV Announce October Comeback With New Single “GO HARD”

Rookie girl group MEOVV are returning with new music on October 12, as The Black Label has announced their upcoming single “GO HARD.” The release will mark the group’s first new music since their second EP, Bite Now, which arrived in June. koreajoongangdaily

The Black Label revealed the comeback on October 1, accompanying the announcement with new teaser images. The members appear in sporty, energetic styling, while the single’s cover incorporates a prominent metal chain, suggesting a tougher visual direction for the group’s next era.

“GO HARD” will arrive approximately four months after Bite Now, giving MEOVV a relatively quick return following their June promotions.

The group debuted in September 2024 as The Black Label’s first girl group, making every new release an important part of the company’s strategy for establishing MEOVV in the competitive fourth- and fifth-generation girl-group market.

MEOVV’s lineup consists of Gawon, Sooin, Anna, Narin and Ella. Since debut, the group has developed a discography built around singles and EP releases, including “Toxic,” “Hands Up,” “Burning Up” and the 2025 EP My Eyes Open VVide.

Their June EP Bite Now was the group’s most recent major release before “GO HARD,” continuing their development beyond the image introduced with their 2024 debut.

The comeback also comes during an especially busy period for K-pop girl groups, with major acts preparing October releases and promotional campaigns. That places MEOVV in a crowded release calendar but also gives the group another opportunity to establish its identity.

The Black Label has already begun the visual rollout, and updated teaser material has continued appearing ahead of the release.

“GO HARD” arrives October 12, and The Black Label has already begun releasing teaser content. More concept photos, individual teasers and promotional details are expected as the group approaches the comeback.